Read, Write, Run, Roam

Djokovic pays top dollar for his slice…of cheese

Who has two thumbs and likes expensive cheese?

According to The Sun, Serbian tennis star Novak Djokovic has bought the entire 2013 supply of the world’s most expensive cheese, costing £800 a kilo, or almost $650 a pound. (Meanwhile, I’m too cheap to buy the good brie…)

The cheese is called pule, named after a young donkey. I think. (I don’t even know what a young donkey is called in American english. Cub? Foal?) Anyway, as the name implies, the cheese is made from donkey milk. The donkeys are from Zasavica, Serbia, northwest of Belgrade.  According to my bad translation of this article, it takes 50 liters of donkey milk, taken by hand, to make one kilogram/2.2 pounds of cheese. The milk is prized as anti-allergenic, particularly when raw, as donkey milk has 60 times more vitamin C than cow milk.

I’m sad to say I’ve never heard of this cheese before. Who knew I had been living so close to the world’s most expensive cheese? Who knew the world’s most expensive cheese is from Serbia?

Anyway, Djokovic is going using his year’s supply of cheese for a his chain of restaurants in Serbia, called Novak. The Belgrade Novak restaurant is conveniently located by the Djokovic tennis courts. I’m not sure how many people can afford $650/lb cheese in Serbia, but I’ll make him a deal: if there’s a ton left over, I’ll come by next summer and challenge him to a tennis match. Whoever loses gets a pound of pule sir. Do I drive a hard bargain or what?


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