Read, Write, Run, Roam

Pet Peeve Petak: the Belgrade ban on…Magnum Ice Cream

Ok, I admit it: I’ve got a soft spot for Belgrade. I’ve always focused on the things I loved about the city, because there were more than enough negative misconceptions about it. And yet, after two years of managing this blog, I think I’m ready to log a serious complaint about the white city.

There is, as of this September, NO MAGNUM ICE CREAM in Belgrade.

I was first alerted to Magnum Ice Cream in August 2011. My friend Majmun came to visit Belgrade, and after a long walk we decided to buy the sweet stuff. She looked at various ice cream carts before asking me, “Do you have Magnum ice cream here?” I shrugged, and she extolled the virtues of the Magnum. Thick chocolate! Vanilla bean-flecked ice cream! Every flavor delicious!

I thought she was overselling it, until we encountered it while walking in Sarajevo a few days later.


It. Was. Amazing.

After discovering the magic of magnum, I redoubled my efforts to find it in Belgrade, only to come up empty-handed. So Muz and I decided to try to find it in other countries. We ate raspberry Magnum in Vienna, Classic Magnum in Macedonia, Almond Magnum in Budapest, Caramel Magnum in Croatia, and even had a Magnum McFlurry at a McDonald’s in Prague. (Don’t judge–they had great wireless!)


We traveled quite a bit, but it never took the sting out of missing Magnum in Serbia. It was available over almost every border: in Croatia, Hungary, Bosnia, and (I think) Slovenia. It felt a bit cruel. What’s preventing Serbia from importing Magnum?

In retrospect, maybe it was a good thing we didn’t have Magnum in Belgrade. It would have become less special, or we would’ve become a lot bigger. And there are plenty of other outlets for the ice cream itch in town. Now that we’re back, we still keep it as a special treat. But that doesn’t mean it’s not a serious pet peeve. DSC03159


3 responses

  1. I have yet to taste this yumminess. maybe next summer. Nice post as always. I was wondering if you would mind if I posted a blog about the vampire bit as well. Friends from home have been inquiring… I will even post a link to your blog with mine. 🙂
    Tina Chronicles of Serbia

    December 7, 2012 at 2:45 pm

  2. Try the Magnum and let me know if you like it as much as I do! It’s like a King bar but +++++better. And please feel free to post about the vampire. Such a funny bit of trivia, and the story is a hoot.

    December 8, 2012 at 12:01 pm

  3. Anonymous

    Now I know why my Serb boyfriend literally ate Magnum everyday for almost a month while he was visiting me here in Jakarta, Indonesia.

    February 3, 2013 at 6:12 am

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