In Belgrade, sexy sells…pooper scoopers
In an interesting mix of business and “doing business,” the Belgrade office of international advertising firm McCann Erickson devised a new ad campaign geared to convince Beogradjani to scoop their pet’s poop:
Okay, so it’s not all that sexy, especially by Belgrade standards. In a city with girls in bikinis selling luggage, a little junk in the trunk isn’t going to make people blink, but I hope it will make them pick up their pet’s, um, presents.
As a Belgrade dog owner, I offer a huge thanks to McCann Erickson for tackling this smelly subject. It’s hard to walk down the street or in a park without dodging dookie. Belgrade’s stray dogs can’t pick up after themselves, but I’ve seen far too many dog owners who refuse to pick up or acknowledge their own dog’s waste. I realize this isn’t high on the list of Belgrade’s problems, but it’s an easy way to make Belgrade a more enjoyable city for everyone. Plus, it avoids some pretty gross health problems.
So, Beogradjani, scoop that poop! Though you might want to bend at the knees…
Image and background info courtesy of http://adsoftheworld.com/taxonomy/brand/city_of_belgrade and this W!ld Rooster blog post.